Southwest Airlines ends open seating and free checked bags in major policy shift

Southwest Airlines has implemented significant changes to its boarding process. The airline has adopted assigned seats, replacing its long-standing open seating policy. Additionally, Southwest has discontinued its free checked bag policy for passengers.

For many years, Southwest operated an open seating system. Passengers boarded in groups and selected any available seat, similar to boarding a train. This approach differentiated Southwest but also received mixed feedback from travellers. Some appreciated the flexibility, while others, particularly families, struggled to sit together.

The transition to assigned seating aligns with market research indicating customer preference for the change. The airline also cited a broader effort to enhance profitability as a contributing factor in the decision. No single investor influenced the switch; it resulted from internal strategic reviews. At Hartsfield-Jackson Atlanta International Airport, the new system is already evident. Departure gates now feature two alternating boarding lanes instead of the old numbered metal columns. Furthermore, Southwest has eliminated its free checked bag policy, another change affecting frequent flyers.

These updates signal a departure from Southwest's traditional model. Assigned seating and paid checked bags aim to optimise operations and improve financial performance. Travellers can now expect a more standardised boarding process across all flights.