Tim Tams cause a shopping frenzy at U.S. Costco stores

Tim Tams, the iconic Australian biscuit, have sparked a shopping frenzy at Costco stores across the U.S. American shoppers are buying multiple boxes, drawn by the treat’s unique layers and growing popularity. Tim Tams feature two malted chocolate biscuits with a creamy cocoa filling, all coated in textured chocolate. Each Costco box contains six sleeves, totalling 66 biscuits, sold for $13.99. The product in the U.S. includes artificial colour additives not found in the original Australian version.

The 'Tim Tam Slam' has fuelled much of the excitement. This ritual involves biting off the ends of a biscuit and using it as a straw to drink coffee or tea. Australian celebrities like Isla Fisher and Sarah Snook have demonstrated the trend on U.S. talk shows. It has also gone viral on TikTok, with users posting tutorials on how to do it properly.

At the same time, Costco is rolling out a new checkout system. It uses advanced scanning technology and digital membership cards to speed up the process. The system has already improved checkout times by up to 20%, enhancing the shopping experience for customers. Tim Tams are now widely available in Costco stores across America. The biscuits and their associated trends continue to attract attention. Meanwhile, the retailer’s updated checkout system aims to make purchases quicker and smoother for shoppers.