AI startup ViaSight transforms roadwork safety with ZoneSure tech

A new startup called ViaSight is tackling the rising dangers of roadwork zones with AI-powered safety tools. The company's first product, ZoneSure, turns ordinary smartphones into compliance monitors, checking for issues like incorrect cone spacing or missing signs. The technology comes as work zone fatalities in the U.S. have surged by 50% since 2010, costing billions in accidents and delays.

ViaSight was founded by Fields, a tech entrepreneur who previously worked at EyeVerify. Inspired by that experience, he wanted to build another impactful startup. Though he initially preferred coding, Fields stepped into the CEO role with support from the NMotion accelerator.

The idea for ZoneSure grew from a federal push for data-driven safety in work zones. Traditional methods relied on manual checks, leaving room for human error. ViaSight's solution uses AI and machine learning to automatically detect non-compliance with safety guidelines, such as those set by the MUTCD.

The company first focused on vehicle navigation in work zones, securing a contract with the Minnesota Department of Transportation. Now, it has expanded into safety monitoring. A pilot programme with a major toll road operator in Portugal is already underway, and ViaSight plans to seek more partnerships at an upcoming trade show.

Under the guidance of NMotion's general partner Scott Henderson, the team is refining its sales approach and preparing for future investment. The goal is to scale ZoneSure as a cost-effective way to reduce accidents and improve work zone safety.

ZoneSure offers a digital alternative to manual safety checks, addressing a gap in work zone compliance. With fatalities and costs rising, the technology could provide a practical solution for road crews and transport authorities. The company's next steps include expanding pilots and securing further funding to grow its reach.