Twiva's Social Commerce Platform Empowers Kenyan Youth and Small Businesses

Twiva, a Kenyan startup, is tackling youth unemployment and barriers for small businesses with its influencer-driven social commerce platform. The company connects brands and micro-influencers, offering structured demand and performance-based earnings instead of unreliable brand deals. Twiva's approach centres on structuring demand first. It links micro and nano influencers with small and medium-sized enterprises (MSMEs), helping them market and sell products through online gig workers. Campaigns on the platform track measurable results, including clicks, conversions, and sales.

The startup also integrates financial services, making transactions smoother for users. Jobtech Alliance, an initiative by Mercy Corps and BFA Global, has supported Twiva for over six months with tailored venture assistance. While the investment amount remains undisclosed, the partnership highlights Twiva's potential in the African market. One of the platform's key goals is to provide more predictable income, particularly for women creators. By replacing sporadic brand deals with structured opportunities, Twiva aims to create a steadier workflow for influencers and small businesses alike.

Twiva's model focuses on measurable outcomes and financial inclusion. The platform's collaboration with Jobtech Alliance reinforces its position in Kenya's growing social commerce sector. For now, the startup continues expanding its reach among MSMEs and digital creators.