Twenty7tec hires Daniel Edmondson as National Sales Manager to drive tech adoption

Twenty7tec has appointed Daniel Edmondson as its new National Sales Manager. The move comes as the company continues to expand its commercial team to meet rising demand for efficiency-boosting technology. Edmondson brings a strong background in mortgage and later life lending to the role. Edmondson previously served as Senior Strategic Partnerships Manager at Advise Wise. His career includes extensive work across lender and distribution businesses, with a focus on building strategic partnerships and supporting advisers.

At Twenty7tec, he will work to strengthen customer relationships and drive adoption of the firm’s technology solutions. Edmondson has expressed enthusiasm about joining the company and helping advisers and firms leverage technology for growth and efficiency.

Adam Newman, Head of Sales at Twenty7tec, welcomed Edmondson to the team. Newman highlighted his professionalism and expertise as key assets for the role. The appointment reflects Twenty7tec’s commitment to expanding its commercial operations. Edmondson’s experience and focus on strategic partnerships are expected to support the company’s growth. His role will centre on driving wider use of its technology among advisers and firms.