Swiss politician's viral Instagram post sparks scarf sales surge and court ruling

A Zurich district court has found former Green Liberal Party (GLP) politician Sanija Ameti guilty of firing shots at an image of Jesus and Mary. The incident gained widespread attention after she posted a photo of the act on Instagram. The case has since sparked unexpected commercial and social consequences across the city.

Ameti's controversial post, which targeted a Blick newspaper front page, was dedicated to 'Tanta Ava' and referenced Quadro Zurigo, a Zurich-based store. The image quickly went viral, drawing both criticism and curiosity.

During her court appearance, Ameti wore a scarf featuring a pearl pattern from Quadro Zurigo. The accessory became an overnight sensation, with sales skyrocketing by over 500% in September 2024 alone. Demand remained 200-300% higher than usual through 2025, driven by social media buzz in Switzerland.

Owners Amanda Cheli and Corinne Zeltner reported a surge in orders and hundreds of new Instagram followers for their store. In response to the unexpected windfall, they announced plans to donate the extra revenue to Brava, an NGO supporting women's rights and refugee women.

The court's ruling marks the end of a high-profile case, but its ripple effects continue. Quadro Zurigo's scarves, now a symbol tied to the controversy, have generated lasting sales growth. Meanwhile, the donated funds will directly aid Brava's work with vulnerable women in the region.