Swish expands globally via PayPal for seamless cross-border shopping

Swedish shoppers can now use Swish to pay at online stores worldwide through PayPal. The new integration follows a partnership between PayPal, PPRO, and the Swedish mobile payment service. It aims to expand payment options for international e-commerce.

The collaboration allows 8.7 million Swish users to shop at thousands of global merchants via PayPal's platform. Simon Nilsson, Chief Business Officer at Swish, called the move a natural step to broaden the service's reach in e-commerce. He highlighted its potential to simplify cross-border transactions for Swedish consumers.

Sweden's e-commerce market grew to nearly $15 billion in 2025, with more shoppers buying from foreign retailers. Data shows that 82% of PayPal users in Sweden made at least one international purchase that year. The integration with Swish builds on PayPal's ongoing work with PPRO to add local payment methods for global sellers.

Motie Bring, CEO at PPRO, described the partnership as a bridge between international merchants and Sweden's tech-savvy shoppers. By accepting Swish through PayPal, businesses can now tap into one of Europe's most digitally advanced consumer markets.

The new feature connects Swish users with a wider range of online stores. Merchants gain access to a growing base of Swedish shoppers who prefer local payment options. The move reflects PayPal's push to support more regional payment solutions for cross-border trade.