Smena App Launches in Yakutsk with Instant Local Discounts

A new mobile app called Smena is set to launch in Yakutsk, offering users instant discounts at local venues. Founded by Yevgeny Bzhelenko, the startup recently won a place in the 14th cohort of the B8 Accelerator. The platform aims to simplify access to deals without requiring point collection or delayed rewards. Smena operates on a subscription model with three tiers: Standard, VIP, and Platinum. Users pay a fee to unlock discounts, which apply immediately across all partner venues. Unlike traditional loyalty schemes, no points or cashback delays are involved.

The app also benefits businesses by allowing them to list their details for free. This feature helps establishments reach more customers while keeping costs low. Smena plans to start in Yakutsk before expanding to Vladivostok, Tyumen, and Anapa in the coming months. The startup’s success in the B8 Accelerator highlights its potential in the regional market. Founder Yevgeny Bzhelenko designed the platform to make local deals more accessible while supporting small businesses.

Smena’s launch will introduce a straightforward way for users to access discounts through a single subscription. The app’s expansion into multiple cities could increase its reach among both consumers and partner venues. Businesses will gain visibility without upfront listing fees, while customers enjoy immediate savings.