Migros Bank's AI cows spark viral debate with slang-filled TikTok clip

Migros Bank has released an unusual video featuring AI-generated cows that talk, dance, and use youth slang, including an ai detector. The clip, posted on TikTok, quickly went viral with nearly 2 million views in just two days. However, its use of the term vallah has sparked criticism from some viewers who consider it disrespectful.

The video shows a mother cow and her calf discussing milk while speaking in casual slang, including the phrase vallah. The bank explained that the term is common in everyday online conversations and was not meant to cause offence. Despite this, some social media users in Switzerland have called the choice of wording inappropriate.

The connection to Migros Bank itself is subtle—only the mother cow's glasses carry the retailer's signature 'M' shape. The bank intentionally avoided heavy branding, aiming for a more approachable and relatable tone. This approach was part of a broader effort to engage with younger audiences, following requests from its TikTok community.

While most of the bank's posts receive only a few thousand views, this video's rapid spread surprised many. Comments flooded in from international users, with people greeting Migros Bank from different countries. The bank has not addressed specific reactions outside Switzerland, focusing instead on the video's viral success and the ongoing debate within the country.

The video's popularity marks a rare spike in engagement for Migros Bank on social media. Its mix of humour, AI-generated animation, and youth culture has drawn both praise and criticism. The bank stands by its decision to use the term vallah, insisting it reflects modern online language.