Kia's Tasman ute gets a plug-in hybrid boost to revive lagging sales

Kia is making changes to its Tasman ute to improve efficiency and boost sales. The company now plans to introduce a plug-in hybrid (PHEV) version by late 2027 or early 2028. This shift follows the success of rival models like the BYD Shark 6, Australia's top-selling plug-in hybrid.

The move also aligns with stricter emissions rules and Kia's need to meet efficiency targets under the New Vehicle Efficiency Standard.

The Tasman has struggled to reach its original sales goal of 20,000 units per year. In its first seven months, only 8,392 vehicles were sold. To address this, Kia is focusing on efficiency upgrades, starting with idle-stop technology for the current diesel model later this year.

Initially, a conventional hybrid using a new 2.5-litre system was under consideration. However, the company now favours a PHEV to better compete in the market. This decision mirrors Hyundai's approach, as its commercial vehicle director, Don Romano, confirmed in early 2026 that a PHEV option for its upcoming dual-cab ute—sharing the same platform as the Tasman—was being explored.

The PHEV Tasman is expected to arrive alongside a styling update and the launch of Hyundai's new ute. While a fully electric version remains a long-term possibility, technical challenges and range concerns have pushed it further down the development list. Kia Australia's boss, Damien Meredith, has made it clear that a PHEV—and eventually an electric model—are key to meeting efficiency standards.

The introduction of a plug-in hybrid Tasman aims to lift sales and comply with emissions regulations. The update will coincide with Hyundai's new dual-cab ute, both built on the same platform. For now, Kia continues refining the diesel model while preparing for the shift toward electrification in the coming years.