Hyundai holds steady in Europe despite flat 2025 growth and rising competition

Hyundai maintained a steady presence in Europe during 2025, despite some market challenges. The brand held a 4.7% share of private customer sales across the continent. However, its passenger car registrations showed little growth, reflecting a mixed performance in different regions. In Germany, Hyundai remained the leading Asian carmaker with a 3.3% market share. Yet sales dipped by 3%, falling to around 94,000 vehicles. The company also secured an above-average position in the fully electric vehicle segment within the country.

Across Europe, including Turkey and Eastern markets, Hyundai sold over 603,000 units in 2025. Looking ahead, the brand expects stable sales in 2026, with growth projected from 2027. To support this, five new models will launch in the next 18 months, targeting the B and C segments.

Hyundai currently relies on self-registrations for about 30% of its sales. The company aims to reduce this figure in the coming years. While competition from Chinese brands is growing, Hyundai does not see it as an immediate threat. Hyundai's 2025 results highlight its strong position in private sales and electric vehicles, though overall growth remained flat. With new models on the way and a focus on reducing self-registrations, the brand is preparing for gradual expansion from 2027. The company's strategy reflects confidence in its long-term market stability.