Alliance for the Production of Displays on Car Windshields - Holographic windshield displays could replace car dashboards by 2029

A new partnership is set to change how drivers see information in their cars. Carl Zeiss has teamed up with tesa, Saint-Gobain Sekurit, and Hyundai Mobis to develop holographic windshield displays. The technology aims to simplify car cockpits by reducing the need for multiple screens.

The alliance plans to begin mass production of these displays by 2029, with Zeiss Microoptics leading the technical development.

The project focuses on embedding holographic displays directly into the windshield. This will allow drivers to view key details—such as navigation or speed—without looking away from the road. The system is designed to replace traditional dashboards and central screens.

Several major automakers have already announced plans to adopt similar technology. Mercedes will test its Hyperscreen MBUX system in 2024, while BMW's Panoramic iDrive X will appear in 2025 models. Hyundai is also working on an AR-HUD for its Ioniq 6, expected by 2027.

The collaboration brings together expertise in optics, adhesives, and automotive manufacturing. Zeiss Microoptics, a subsidiary of Zeiss Group, is contributing its precision micro-optics to ensure clarity and reliability in the displays.

The first holographic windshield displays are scheduled for series production in 2029. Automakers like Mercedes, BMW, and Hyundai are already preparing to integrate the technology into future models. The shift could lead to cleaner, more intuitive car interiors with fewer physical screens.