Carnival Brings Billions - Cologne Remains Sales Hub - Germany's 2026 Carnival to hit €2 billion as hotel prices divide cities

Germany's 2026 Carnival season is set to bring in record revenue, with total earnings projected at €2 billion. The celebrations will see sharp differences in hotel costs across cities, as demand and visitor patterns shift. Cologne remains the centre of spending, but other regions are also feeling the economic impact in different ways.

Over the past five years, overnight prices in Carnival hotspots like Düsseldorf, Mainz and Munich climbed faster than in Cologne. Düsseldorf saw a 45% increase, Mainz 52%, and Munich 38%, while Cologne's rates rose by 32%. This trend was driven by high demand and limited hotel space, according to data from Booking.com and the German Hotel Association.

This year, however, Cologne's hotel rates are surging again. The average nightly cost during Carnival is expected to jump by nearly €90—a 66% increase compared to normal periods. Meanwhile, Düsseldorf and Mainz have seen slight price drops, likely due to more regional visitors staying closer to home.

The economic boost will come from multiple sources. Bars and restaurants lead the way, with the hospitality sector projected to earn €900 million. Ticket sales and float construction will add €162 million, while overnight stays contribute €210 million. Public transport is also set to benefit, bringing in around €290 million. Retailers selling costumes, sweets and other Carnival goods expect €400 million in sales.

Cologne alone will account for over 40% of the total revenue, with earnings of €850 million. In contrast, cities like Bremen and Rottweil have seen accommodation costs rise by just over 10%, far below the steep increases in more traditional Carnival destinations.

The 2026 Carnival season will highlight stark contrasts in spending and pricing across German cities. While Cologne remains the most expensive and economically dominant location, other areas are experiencing varied trends. The overall €2 billion revenue underscores the festival's major role in local and regional economies.