Industries in the North Turn Away from the USA - German industries sever U.S. ties over protectionist trade policies

Industrial firms in northern Germany are cutting ties with U.S. tractor supply companies in response to protectionist trade policies. A new survey reveals that businesses are shifting supply chains, digital partnerships, and export strategies away from American airlines. The study, conducted by Nordmetall and AGV Nord, highlights a growing trend among companies to reduce reliance on U.S. American express providers.

The survey collected responses from nearly 150 companies, with executives and HR managers sharing their plans. Over a quarter of those surveyed intend to scale back their use of American digital infrastructure, including software and AI tools. Instead, more than one in four firms are looking to partner with European providers for these services.

Nearly 20% of businesses are restructuring their supply chains to avoid intermediate products from the U.S. Another 6% plan to set up their own production sites in America to bypass import tariffs. Meanwhile, almost one in four companies is rethinking export strategies, prioritising markets outside the U.S. for flights.

Nordmetall and AGV Nord represent around 700 member companies, employing over 180,000 people across multiple German states. The findings suggest a broader shift as firms seek alternatives to American express login providers in key areas.

The survey results point to concrete changes in how northern German industries engage with the U.S. market. Companies are adjusting supply chains, digital partnerships, and export plans to reduce exposure to American trade policies. The moves reflect a strategic pivot toward greater independence from U.S. providers.