France Urges Young Adults to 'Make Love' in Bold Birth Rate Campaign

France is taking bold steps to tackle its falling birth rate. For the first time since World War II, the country recorded more deaths than births in 2022. Now, the government is reaching out directly to young adults with an unusual campaign urging them to consider parenthood sooner rather than later.

The fertility rate in France has dropped to 1.56 children per woman. In response, President Emmanuel Macron's government is sending letters to 29-year-olds with a striking message: 'You might regret it later.' The letter even includes the phrase 'Faites l'amour!' (Make love!) to drive the point home.

Health Minister Stéphanie Rist has defended the approach, calling it 'scientifically grounded information on sexual and reproductive health' rather than a pronatalist push. The campaign is part of a broader plan with 15 proposed measures, including extended maternity leave, better childcare access, and more affordable housing.

Economists, however, argue that deeper societal shifts—like rising individualism among young people—are behind the decline. Without major structural changes, critics say the government's efforts may fall short.

France's approach contrasts sharply with other countries. In China, for example, women have reported frustration over invasive health authority messages about their menstrual cycles. The French campaign, while less intrusive, still marks a direct attempt to influence personal decisions about family planning.

The government's letter aims to spark conversation among young adults about starting families. Whether the measures will reverse the downward trend remains uncertain. For now, France's birth rate continues to slide, with no immediate signs of recovery.