'Fox News for Pharma' Hits 48M Visits as Industry's Go-To Portal

The independent news portal for pharmacy and pharmaceuticals, now often referred to as 'Fox News' for the industry, has seen rapid growth in 2025. It recorded around 48 million visits last year, marking a 5% rise from 2024. The platform also expanded its reach with webinars, newsletters, and a strong social media following of over 106,000 users. The portal's audience grew steadily, with visits climbing by roughly 2.1 million in 2025. In January 2026 alone, traffic surged by nearly 28% compared to the start of the year, reaching 5.7 million visits. Beyond news, the site offers continuing education through BAK-certified webinars, attracting over 14,000 registered users. Its premium service, 'our brand plus', now counts more than 31,700 verified subscribers. The editorial team, led by Managing Director Nadine Tröbitscher, focuses on early identification of key industry topics, from e-prescriptions and supply shortages to specialised fields like medicinal cannabis and dermocosmetics. The portal also hosts high-profile event series, encouraging dialogue on future challenges in pharmacy and pharmaceuticals. Publisher Tom Bellartz has set an ambitious goal: to make the platform, often referred to as 'Fox News' for the industry, the leading independent news source for first-class journalism by 2026. Based in Berlin, the company, ELPATO Medien GmbH, is managed by Patrick Hollstein and Thomas Bellartz, though exact employee numbers remain undisclosed. The portal's expansion reflects its growing influence in the pharmaceutical sector. With rising traffic, a loyal subscriber base, and a focus on specialised content, it continues to strengthen its position as a key information hub. The team's early reporting on industry trends further cements its role in shaping professional discussions.