Ferrari's Hybrid Shift Accelerates as It Preps for Its First Electric Supercar

Ferrari continues to balance tradition with innovation as its shift towards electrification accelerates. The Italian automaker, known for its high-performance internal combustion engines, now sees nearly half of its new-vehicle shipments as hybrid cars. With a first full-electric model on the horizon, the brand is carefully timing its entry into the EV market while maintaining strong profit margins and customer demand.

Investors have taken notice, as Ferrari's stock recently traded at an unusually low price-to-earnings ratio, offering a rare opportunity in a brand synonymous with exclusivity and racing heritage.

In 2022, Ferrari's new-vehicle deliveries were still dominated by internal combustion engines, making up 78% of shipments. Hybrids accounted for just 22%. By the first half of 2025, that balance had shifted dramatically, with hybrids rising to 45% and combustion engines dropping to 55%.

The company's transition has not hurt profitability. Despite increasing hybrid production, Ferrari has maintained strong margins, a sign of its pricing power and loyal customer base. Many buyers remain on waiting lists, eager for the next supercar.

Ferrari's first fully electric model, now named Luce (previously called Elettrica), is set for a final exterior reveal in May 2026 in Italy. Market launch may not arrive until 2028. The delay reflects a cautious approach—rushing into EVs can be costly if adjustments are needed later, while waiting too long risks missing younger enthusiasts.

Published specifications for the Luce include a 122 kWh battery with 195 Wh/kg energy density, an 880V architecture, and 350 kW charging. Performance targets exceed 1,000 horsepower, a 0-100 km/h sprint in 2.5 seconds, and a top speed of 310 km/h. Range is estimated at over 530 km, with a weight near 2,300 kg.

Inside, the Luce blends cutting-edge tech with Ferrari's signature craftsmanship. Recycled aluminium, Corning Gorilla Glass, and OLED displays mimic classic analogue gauges. A central "Multigraph" screen uses micro-motors for dynamic interaction, while the key features E-Ink and a start-up ritual. The design collaboration with LoveFrom, a firm led by Apple alumni, ensures a seamless fusion of digital and tactile elements.

Ferrari's measured move into electrification highlights its strategy of preserving brand identity while adapting to new technology. The Luce's reveal in 2026 and potential 2028 launch mark a significant step, but the company's focus remains on performance, exclusivity, and long-term profitability. For now, strong demand and healthy margins keep the prancing horse on solid ground—both on the track and in the market.