Airlines in Talks as Chinese Tourist Interest in Russia Grows

China Eyes Sochi's Ski Resorts as Direct Flight Talks Advance

Negotiations are underway for a direct flight between Beijing and Sochi, with Russian and Chinese airlines discussing the potential launch of the route, Mash reports.

A Chinese delegation—including tour operators, influencers, and representatives of the ski industry—recently visited Sochi. According to its members, interest in Russian resorts has surged after a reduction in flights to Japan, previously a top destination for Chinese skiers.

Sochi's ski resorts, Rosa Khutor and Krasnaya Polyana, are noted for offering comparable conditions to other major destinations, including diverse slopes, reliable snow cover, and strong safety standards.

Local businesses are already preparing for the influx of Chinese tourists, with plans to translate menus and services into Mandarin and expand currency exchange options. Delegation members are expected to promote Russian resorts upon their return to China, which will help gauge demand for the proposed direct flight.