2026 FIFA World Cup Expands to 48 Teams with Record Chinese Tech Involvement

The 2026 FIFA World Cup will take place across the US, Canada, and Mexico from June 11 to July 19. For the first time in history, 48 teams will compete in the tournament. Chinese companies are playing a bigger role than ever before, moving beyond merchandise to supply key technology and infrastructure. The expanded tournament marks a major shift, with 16 more teams than in previous editions. China’s national men’s team, however, failed to qualify for the competition.

Chinese firms have stepped up their involvement in this World Cup. Lenovo is delivering AI-powered solutions, including a 3D Digital Human Visualization System. Hisense will provide display equipment for the International Broadcast Centre, ensuring global coverage. On the commercial side, All Star Partner has secured official licensing rights for several popular national teams. Minsa Sports, based in Yiwu, is selling a commemorative ball featuring the colours of the three host nations. Meanwhile, Kelme will supply jerseys for Jordan and Bosnia and Herzegovina.

The 2026 World Cup will showcase more teams and greater technological support than any before it. Chinese companies are no longer just suppliers of souvenirs—they now underpin critical aspects of the event’s operations. The tournament’s expanded format and advanced infrastructure will set a new standard for future editions.